Ædle og smukke Kellogg on Branding by A.M. Tybout & Tim Calkins & Philip Kotler y6k40vyz

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Product Description:

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building leveraging and rejuvenating brands. Destined to become a marketing classic Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.It includes the latest thinking on key branding concepts including brand positioning and design strategies for launching new brands lever