Velkommen til at købe The New Strategic Brand Management by Jean Noel Kapferer 5gQ23iSy

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Adopted internationally by business schools and MBA programmes The New Strategic Brand Management is simply the reference source for senior strategists positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. Using an array of international case studies JeanNoel Kapferer covers all the leading issues faced by brand strategists today. With bo