fødselsdagsgave Brands by Celia Lury THr4JtSj

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Brands are everywhere in the air on the highstreet in the kitchen on television and maybe even on your feet. But what are they The brand that point of connection between company and consumer has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples the book argues that brands mediate the supply and demand of products and services in a